Woodrow's produce premium quality plain and flavoured waters, both in Still and Sparkling varieties.

The water is sourced from the Company's own spring in Scotland. All the products are clear, full flavoured and contain no sugar.

500ml Still Flavoured Range

Market Statistics
Size of market UK (retail) £6.0m
Purezza/Purezza own label £4.1m (68%)

• Unique packaging - totally square bottle for striking visual impact and practical easy handling.
  
  
• Taste - only the highest quality ingredients are used therefore Purezza delivers on the taste expectation.

• High margin - premium branded product.
  
  
• Independent support - not found "piled high - sold cheap" in National Cash & Carry chains or supermarkets.
  
  
• Recognition - supplier to one well known high street retailer, therefore giving premium product recognition.

330ml Sparkling Range

• Despite the many similar lookalike products on the market the Purezza sparkling range stands out due to its 'premium look' bottle shape and as with the Still variety above it has high street recognition.
  
  
• Although the product is formulated and packed to give a qualitative edge it is priced as competitively as any of the plethora of 'pop' flavours on the market